Graphic design and typography

Graphic design and typography are omnipresent in our everyday lives as a form of visual communication. They determine the appearance of posters, books, logos, adverts, websites and much more. They convey information, influence opinions and shape people's values. Thanks to a long tradition, good economic conditions and excellent standards of education, great value is placed on graphic design and typography in Switzerland. Professional designers and typographers are highly committed to creating successful visual communication. A specific Swiss tradition of graphic design and typography known as «Swiss graphic design», «Swiss typography» or «Swiss style» emerged in the second half of the 20th century and gained international recognition and influence which persist to this day. Contemporary visual design in Switzerland builds on and develops the values of the Swiss style.


Category


Canton


Detailed description

Publications

Rudolf Barmettler, Zürcher Hochschule der Künste (Ed.): Swisstypedesign.ch. Bestandesaufnahme der Schweizerischen Schriftgestalter und ihrer Schriften. Zürich, 2008 (http://www.swisstypedesign.ch)

Christoph Bignens: Swiss style. Die grosse Zeit der Gebrauchsgrafik in der Schweiz, 1914-1964. Zürich, 2000

Thomas Bruggisser, Michel Friess: Benzin. Junge Schweizer Grafik. Baden, 2000

Richard Hollis: Schweizer Grafik. Die Entwicklung eines internationalen Stils, 1920 – 1965. Basel, 2006

Andres Janser et al.: Frische Schriften – Fresh Type. Ed. Museum für Gestaltung Zürich. Zürich, 2004

Bruno Margadant: Das Schweizer Plakat – The Swiss Poster – L’affiche suisse, 1900 – 1983. Basel, 1983

Museum für Gestaltung Zürich (Ed.): Breaking the rules. Plakate der bewegten 1980er Jahre in der Schweiz – posters from the turbulent 1980s in Switzerland. Mit Texten von Martin Jaeggi und Peter Schweiger. Baden, 2007

Helmut Schmid: Der Weg nach Basel. Typographische Reflexionen von Schülern des Typographen und Lehrers Emil Ruder – The road to Basel: typographic reflections by students of the typographer and teacher Emil Ruder – Basel e no michi. Tokyo, 1997

Syndicom. Gewerkschaft Medien und Kommunikation (Ed.): Typografische Monatsblätter. Die Fachzeitschrift für Typografie, Schrift und visuelle Kommunikation – Revue suisse de l'imprimerie. Revue pour la lettre, la typographie, la conception graphique et le langage – Swiss typographic magazin. Journal for lettering, typographic composition, design and communication. Muttenz, 1933-

Keywords

Contact

Schweizer Grafiker Verband SGV
E-Mail

Swiss Graphic Designers (SGD)
E-Mail

Art Directors Club Schweiz
E-Mail

Syndicom. Gewerkschaft Medien und Kommunikation, Branche Visuelle Kommunikation
Hans Kern
E-Mail

Print contact

https://www.lebendige-traditionen.ch/content/tradition/en/home/traditions/graphic-design-and-typography.html